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	<title>Modern Geekery &#187; Science</title>
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	<link>http://brentn.freeshell.org/blog</link>
	<description>Thoughts from the intersection of science, business, society and culture.</description>
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		<title>Limitless solar?</title>
		<link>http://brentn.freeshell.org/blog/2009/08/25/limitless-solar/</link>
		<comments>http://brentn.freeshell.org/blog/2009/08/25/limitless-solar/#comments</comments>
		<pubDate>Tue, 25 Aug 2009 19:49:46 +0000</pubDate>
		<dc:creator>brentn</dc:creator>
				<category><![CDATA[Geekery]]></category>
		<category><![CDATA[Politics]]></category>
		<category><![CDATA[Science]]></category>
		<category><![CDATA[energy]]></category>
		<category><![CDATA[green]]></category>
		<category><![CDATA[renewable]]></category>
		<category><![CDATA[solar]]></category>

		<guid isPermaLink="false">http://brentn.freeshell.org/blog/?p=124</guid>
		<description><![CDATA[One of the things I have been almost continuously talking about in the realm of renewable energy is the need to diversify our sources of energy. Another is the need to beware of people who preach that there is One True Solution. It was thus with great interest that I read about an upcoming paper [...]]]></description>
			<content:encoded><![CDATA[<p>One of the things I have been almost continuously talking about in the realm of renewable energy is the need to diversify our sources of energy. Another is the need to beware of people who preach that there is One True Solution. It was thus with great interest that I<a href="http://www.physorg.com/news170326193.html"> read about an upcoming paper</a> in the <em>Proceedings of the IEEE</em>.</p>
<p>In this paper, Derek Abbott of the University of Adelaide argues that solar, and in particular, solar thermal, is the Ultimate Answer to the world&#8217;s energy problems.  In fact, according to Physorg, he claims that solar thermal can last us for &#8220;the next billion years.&#8221;</p>
<p>Despite this claim, the quoted numbers in the article and the conclusions are actually pretty reasonable in general. Solar thermal is the most cost-efficient (although certainly not the most space efficient) renewable technology in terms of energy yield.  However, stating that solar thermal by itself is sufficient for the next &#8220;billion&#8221; years is rather unreasonable.</p>
<p>Either Abbott presumes that the rate of growth of energy usage on the planet will slow down to nearly nothing or that we will eventually fill near-Earth space with solar collectors and ship either hydrogen or microwaves back down to Earth. No other possibility can justify his statement. As I <a href="http://brentn.freeshell.org/blog/2007/12/16/the-global-energy-budget/">calculated</a> some time back, at modest growth rates, there is a much-closer horizon of about 500 years before we start running up against the limits of solar power.</p>
<p>There are also other issues in the article that should be addressed. The first is the cost, both capital and variable, of transmission lines in his scenario. If, as he suggests, we convert 8% of the desert land in the world to energy production, we are faced with the challenge of either building transmission lines to the hinterlands, which are on average about 30% efficient, or according to his scenario, generating hydrogen, liquefying it, and shipping it. I don&#8217;t know the efficiencies of electrolysis of water, or of hydrogen liquefaction, but in any case, there are three lossy steps here, before that hydrogen is either burned or passed through a fuel cell to make electricity.</p>
<p>Don&#8217;t get me wrong: in large part I agree with Dr. Abbott. Both my numbers and his point to the same conclusion &#8211; that solar must be a part of any renewable future. My primary concern about this article and others like it is that they will serve to skew the funding and research environment in renewable energy the same way that the biofuel craze has. We have a good way to go before we can replace fossil fuels in their entirety and it seems clear to me that as we transition away from a fossil fuel energy monoculture, we would do well to avoid another one.</p>
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		<title>Notes from my Renewable Energy talk</title>
		<link>http://brentn.freeshell.org/blog/2009/07/19/notes-from-my-renewable-energy-talk/</link>
		<comments>http://brentn.freeshell.org/blog/2009/07/19/notes-from-my-renewable-energy-talk/#comments</comments>
		<pubDate>Mon, 20 Jul 2009 01:03:50 +0000</pubDate>
		<dc:creator>brentn</dc:creator>
				<category><![CDATA[Personal]]></category>
		<category><![CDATA[Science]]></category>
		<category><![CDATA[Asheville Green Drinks]]></category>
		<category><![CDATA[energy]]></category>
		<category><![CDATA[green]]></category>

		<guid isPermaLink="false">http://brentn.freeshell.org/blog/?p=119</guid>
		<description><![CDATA[As promised, you can click through here and get a list of resources that I used in putting together my talk and that you might find helpful in general. I appreciate the great audience that I had &#8211; everyone was really engaged in the subject and I&#8217;m glad that so many of you got a [...]]]></description>
			<content:encoded><![CDATA[<p>As promised, you can click through here and get a list of resources that I used in putting together my talk and that you might find helpful in general. I appreciate the great audience that I had &#8211; everyone was really engaged in the subject and I&#8217;m glad that so many of you got a lot out of it.</p>
<p>There are a couple of points I want to reiterate. First is that I think that true wealth can only be measured in Joules, the unit of energy, and that access to energy is a key human rights issue. I also think that the current and coming energy crisis can be solved by breaking both design and technology constraints on our production and use of energy. Of these, I think that the design constraints are going to be hardest to solve.</p>
<p><span id="more-119"></span></p>
<p>The two most useful resources that I found were the <a href="http://www.withouthotair.com/">Sustainable Energy without the Hot Air</a> ebook, by David MacKay, a professor of physics at Cambridge, and the <a href="http://www.eia.doe.gov/">Energy Information Administration website</a>. Be sure to check out the EIA&#8217;s section on renewables. David MacKay&#8217;s book is worth a careful read, simply because he has a very quantitative approach to renewable energy. In general, I think he is a lot more pessimistic than is strictly warranted. For example, he assumes at one point that the British populace at large will simply reject certain renewables outright. I think that belies a certain cynicism. The book is well researched and footnoted, however, and while it is focused on the renewable resources and needs of Great Britain, there is a lot of relevant information for us Yanks as well.</p>
<p>The chart that showed the energy consumption in the US by sector was put together by the <a href="https://eed.llnl.gov/flow/">Energy and Environment Directorate</a> at Lawrence Livermore National Laboratory. This is probably one of the most informative infographics I&#8217;ve ever seen.</p>
<p>I mentioned Amory Lovins and his concept of Negawatts. The book you want to read about this is called <a href="http://www.amazon.com/Rocky-Mountain-Institute-1-881071-10-3-Winning/dp/B0012ZYJ9A/ref=sr_1_7?ie=UTF8&amp;s=miscellaneous&amp;qid=1248048752&amp;sr=8-7">Winning the Oil Endgame</a>. I also highly recommend his book, <a href="http://www.amazon.com/Natural-Capitalism-Creating-Industrial-Revolution/dp/B00008RWBH/ref=sr_1_1?ie=UTF8&amp;s=books&amp;qid=1248048752&amp;sr=8-1">Natural Capitalism</a>.</p>
<p>I&#8217;ll break the rest of the resources out by section.</p>
<p><strong>Biomass</strong></p>
<p>Robert Rapier, a well-regarded engineer and writer, often posts very careful and critical pieces about new biomass technologies on his blog, <a href="http://i-r-squared.blogspot.com/">R-Squared</a>. He is very savvy about the field and is currently working with a startup in biomass gasification. He has been very critical of new ethanol startups that have claimed to &#8220;break the mold&#8221; with some new process and has thus far been correct.</p>
<p>Many companies are trying hard to breed bugs to generate biofuels in larger quantities and without the need for expensive distillation or other separation steps. Two that I think are interesting are <a href="http://www.ls9.com/">LS9</a> and <a href="http://www.syntheticgenomics.com/">Synthetic Genomics</a>. Synthetic Genomics is a startup company run by J. Craig Venter, the guy who made history for being the first person to sequence the human genome. He gave a<a href="http://www.ted.com/talks/craig_venter_is_on_the_verge_of_creating_synthetic_life.html"> TED talk</a> last year about his work at engineering bugs that will produce fuel, which I recommend watching. The TED conference is a very wonderful program, by the way, and we&#8217;ll be doing a TEDxAsheville conference at the end of August. Very few scientists are as polarizing and controversial as Venter is, but he is undeniably brilliant. I highly recommend both of his TED talks.</p>
<p><a href="http://www.blueridgebiofuels.com">Blue Ridge Biofuels</a> is a local producer of high-quality biodiesel. They run a waste oil collection service for the WNC area and produce their biodiesel from that waste oil. Their facility is located in the River Arts District in Asheville.</p>
<p>The company associated with the University of Georgia that is working on biochar is called <a href="http://www.eprida.com/">Eprida</a>.</p>
<p><strong>Wind</strong></p>
<p>The cute little vertical axis turbines I showed are made by<a href="http://www.mariahpower.com/"> Mariah Power</a>.  Unbeknowst to me, Bob, our host at Green Drinks, works for <a href="http://www.bluesunrenew.com">Blue Sun Renewables</a>. You can buy these wind turbines from him.</p>
<p>The big turbines I showed are made, in large part, by <a href="http://www.ge-energy.com/businesses/ge_wind_energy/en/index.htm">GE Wind Energy</a>. Many of the nacelles for these large turbines are manufactured at their Greenville, SC facility. Most of my data about the large turbines came from a presentation given by a GE Wind technical manager.</p>
<p><strong>Solar</strong></p>
<p>CIGS (copper-indium-gallium-selenide) thin-films and nanoparticle systems are the chief technology to watch in solar photovoltaics right now. The company I mentioned at length is called Nanosolar, but there are other competitors in the market, including OptiSolar, Miasolé, and Oerlikon.  I also mentioned that several groups have broken the 40% efficiency mark on photovoltaics. The first of these was a company called Spectrolabs. Their work has been published in a peer-reviewed journal [<em>Applied Physics Letters 90, 183516 (2007)</em>] and there is a mainstream article about it <a href="http://www.physorg.com/news99904887.html">here</a>.</p>
<p>Solar thermal is a great way for the average homeowner to take advantage of solar energy. There are companies in the Asheville area that install solar thermal panels. If you have the proper siting and the space for the tank, I recommend this.</p>
<p>One note about solar. A lot of folks will claim that the sun provides enough energy to power our society indefinitely. Suspicious of those claims, I did a back-of-the-envelope calculation and found that nothing could be further from the truth. I estimate that if we were to rely solely on solar power, we would &#8220;run out&#8221; in just over 500 years. There are some calculations to back that up, along with the assumptions I made in the process, in an <a href="http://brentn.freeshell.org/blog/2007/12/16/the-global-energy-budget/">earlier blog post.</a></p>
<p><strong>Geothermal</strong></p>
<p>The best source for information about geothermal energy comes from two places. The first is the MIT report that I mentioned in my talk. You can find that report <a href="http://geothermal.inel.gov/publications/future_of_geothermal_energy.pdf">here</a>.  There is also <a href="http://geoheat.oit.edu/bullet.htm">Geo-Heat Center</a> in Oregon that publishes a lot of useful information. My numbers for cost per watt installed came from the Geo-Heat Centre Quarterly Bulletin (Klamath Falls, Oregon: Oregon Institute of Technology) 28 (3): pp. 8-19.</p>
<p><strong>Hydro</strong></p>
<p>A lot of you were interested in microhydropower. Western NC is a great place for microhydropower. Interested parties should check out <a href="http://Microhydropower.net/">Microhydropower.net</a>, a web portal.</p>
<p>Finally, a few of the images I used in the presentation were <a href="http://creativecommons.org/">Creative Commons</a> licensed. I believe strongly in the Creative Commons model. Because of their license lack-of-restriction, I&#8217;d like fulfill my obligation by attributing the photos I used.</p>
<ul>
<li>The photo of the Hoover Dam is licensed under the CC-By-SA 3.0 license from Wikipedia user<a href="http://en.wikipedia.org/wiki/User:Stubbleboy"> Stubbleboy</a></li>
<li>The picture of the jatropha flowers is licensed under the GFDL.</li>
<li>The picture of the terra preta earth is licensed under the GFDL.</li>
</ul>
<p>Most of the rest of the images I used are in the public domain. A few of the images were used without permission for educational purposes.</p>
<p>If I promised to make a note of something here during my talk and then forgot it, please contact me via this website or leave me a comment and I&#8217;ll rectify my oversight.</p>
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		<title>Renewable Energy 101</title>
		<link>http://brentn.freeshell.org/blog/2009/07/15/renewable-energy-101/</link>
		<comments>http://brentn.freeshell.org/blog/2009/07/15/renewable-energy-101/#comments</comments>
		<pubDate>Wed, 15 Jul 2009 21:15:58 +0000</pubDate>
		<dc:creator>brentn</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[Culture]]></category>
		<category><![CDATA[Geekery]]></category>
		<category><![CDATA[Science]]></category>
		<category><![CDATA[green]]></category>

		<guid isPermaLink="false">http://brentn.freeshell.org/blog/?p=117</guid>
		<description><![CDATA[This Friday, I&#8217;m going to be speaking at Asheville Green Drinks about renewable energy. The event starts at 6 pm and I&#8217;ll start talking at around 6:30. The blurb about my talk is up on the AGD website already, but I wanted to write a little bit about why I&#8217;m giving this presentation.
Talking to lots [...]]]></description>
			<content:encoded><![CDATA[<p>This Friday, I&#8217;m going to be speaking at <a href="http://ashevillegreendrinks.com">Asheville Green Drinks</a> about renewable energy. The event starts at 6 pm and I&#8217;ll start talking at around 6:30. The blurb about my talk is up on the AGD website already, but I wanted to write a little bit about why I&#8217;m giving this presentation.</p>
<p>Talking to lots of people has made me realize that it is easy to be overwhelmed by the quantity of information out there about renewable energy.   Energy production and consumption is a complex topic and it is made more complex by those who have the most financial interest in the field tossing out truths and truthiness, often out of context, in order to solidify their position. And without some kind of base level of knowledge, its impossible to think critically about the news and propaganda that&#8217;s flying around in the media.</p>
<p>What I want to do is to give a quick overview of the state of the art in renewable energy &#8211; pros, cons, myths, and challenges. In addition, I&#8217;m going to talk about the size and scope of the &#8220;energy problem&#8221; that the world is facing and why its of utmost importance that we solve it, rather than deferring it or succumbing to it. I&#8217;m going to talk about why energy is the only true measure of wealth and how access to energy is a human rights issue. And, I&#8217;m going to end up by giving my perspective on what the ultimate solution will look like.</p>
<p>Its shaping up to be an exciting presentation.</p>
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		<title>Financial metrics</title>
		<link>http://brentn.freeshell.org/blog/2009/06/27/financial-metrics/</link>
		<comments>http://brentn.freeshell.org/blog/2009/06/27/financial-metrics/#comments</comments>
		<pubDate>Sat, 27 Jun 2009 20:18:20 +0000</pubDate>
		<dc:creator>brentn</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[Science]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[econopocalypse]]></category>
		<category><![CDATA[finance]]></category>
		<category><![CDATA[measurement]]></category>

		<guid isPermaLink="false">http://brentn.freeshell.org/blog/?p=114</guid>
		<description><![CDATA[The capability and appropriateness of measurement systems and related metrics are not just things that scientists and engineers must care about. This seems to be obvious to just about anyone, unless you were on Wall Street before the financial crisis.
The Deloitte Center for the Edge has published a report on the decline in the return [...]]]></description>
			<content:encoded><![CDATA[<p>The capability and appropriateness of measurement systems and related metrics are not just things that scientists and engineers must care about. This seems to be obvious to just about anyone, unless you were on Wall Street before the financial crisis.</p>
<p>The <a href="http://www.deloitte.com/dtt/article/0,1002,sid%253D227141%2526cid%253D266128,00.html?introlist">Deloitte Center for the Edge</a> has published a report on the decline in the return on assets of American businesses over the past 40 years. Jon Taplin, a professor at USC, posted a <a href="http://jontaplin.com/2009/06/27/americas-corporate-shell-game/">very insightful summary</a> of the report, likening this decline and how it was hidden to a shell game. What was interesting to me in his post was how the blind obedience to a particular metric has been in large part to blame for our current financial insanity.</p>
<p>What the Deloitte report points out is that companies have been able to &#8220;juice&#8221; their return-on-equity (ROE) numbers by consistently taking on more and more debt. Meanwhile, their return-on-assets (ROA) have fallen steadily. If you are even a casual investor or small businessperson, you&#8217;ve probably heard of ROE and why it is important. You may not have heard of ROA. Let me briefly explain the difference</p>
<p>Return on equity is a company&#8217;s annual net income divided by total shareholder equity. Shareholder equity is essentially how much money investors have put into your company, so ROE measures how effective you are at generating a return on invested funds.  Return on assets, on the other hand, is your annual net income divided by total assets. ROA, therefore, measures your effectiveness at generating a return on everything the company owns and is in the bank.</p>
<p>You may already be seeing the disconnect, just based on my choice of words when I defined ROE and ROA above. Let me give you an example: Let&#8217;s say you have two companies, A &amp; B. Each of these companies generates 1 M$ per year in net income. Each of these companies has 5 M$ in equity on the books, meaning that the investors have 5 M$ in them. In each case, the ROE of the company is 20%. Not too shabby. But there is an important difference between them. Company B also has 5 M$ of debt outstanding. Company B will thus have 5 M$ more assets on the books than Company A, and thus their ROA will be lower.</p>
<p>If you&#8217;re a CEO and you&#8217;re managed by your board on the basis of your ROE, you thus have a substantial incentive to leverage your company with loads of debt in order to have more resources with which to expand your business, since that debt doesn&#8217;t show up directly on your measurements. People will still invest in your company on the basis of your keen ROE (so long as they don&#8217;t look at your debt-to-equity ratio, or your actual return on assets.)</p>
<p>The bottom line here is that a lot of people had a warning right in front of them about what was happening with GM and other companies, but couldn&#8217;t see it because one of their chief metrics hid it from them. As with so many other things, relying on a few simple metrics is dangerous and sloppy. Simple metrics are useful, but they must be cross-checked and reviewed with a constant eye on exactly what they tell you and what they do not.</p>
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		<title>A strong argument for open access journals</title>
		<link>http://brentn.freeshell.org/blog/2009/05/03/a-strong-argument-for-open-access-journals/</link>
		<comments>http://brentn.freeshell.org/blog/2009/05/03/a-strong-argument-for-open-access-journals/#comments</comments>
		<pubDate>Sun, 03 May 2009 11:59:36 +0000</pubDate>
		<dc:creator>brentn</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[Science]]></category>
		<category><![CDATA[open access]]></category>

		<guid isPermaLink="false">http://brentn.freeshell.org/blog/?p=108</guid>
		<description><![CDATA[Recently, the pharmaceutical giant, Merck, was caught having paid scientific publishing giant, Elsevier, to create a completely bogus &#8220;peer-reviewed&#8221; journal to help promote positive data about Merck&#8217;s products. The details are covered in this article from Bioethics.net.
In my mind, this is a clear argument for open access scientific journals. While it would be possible to [...]]]></description>
			<content:encoded><![CDATA[<p>Recently, the pharmaceutical giant, Merck, was caught having paid scientific publishing giant, Elsevier, to create a completely bogus &#8220;peer-reviewed&#8221; journal to help promote positive data about Merck&#8217;s products. The details are covered in <a href="http://blog.bioethics.net/2009/05/merck-makes-phony-peerreview-journal/">this article</a> from Bioethics.net.</p>
<p>In my mind, this is a clear argument for open access scientific journals. While it would be possible to corrupt the process of peer review in an open access journal, it would be pretty difficult to hide the fact for very long.</p>
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		<title>Having a love affair with a new technology</title>
		<link>http://brentn.freeshell.org/blog/2009/03/27/having-a-love-affair-with-a-new-technology/</link>
		<comments>http://brentn.freeshell.org/blog/2009/03/27/having-a-love-affair-with-a-new-technology/#comments</comments>
		<pubDate>Sat, 28 Mar 2009 03:08:40 +0000</pubDate>
		<dc:creator>brentn</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[Science]]></category>
		<category><![CDATA[R&D]]></category>
		<category><![CDATA[technology]]></category>
		<category><![CDATA[work]]></category>

		<guid isPermaLink="false">http://brentn.freeshell.org/blog/?p=81</guid>
		<description><![CDATA[Everyone, every business, has love affairs with technology. You may have too. Remember that feeling? The fluttering in your stomach, feeling alternately hot and cold, daydreaming about the places you'll go, the things you'll do. No, it wasn't your first date, but rather, the last technology you looked at and fell in love with. And, odds are likely, just like that first date, your breakup with that technology was harsh and bitter.

I'm going to talk about how that love affair manifests, how you manage it, and how you move past it into a wonderful relationship that will hopefully last many years, bring in revenue, and perhaps even change the world.]]></description>
			<content:encoded><![CDATA[<p>Everyone, every business, has love affairs with technology. You may have too. Remember that feeling? The fluttering in your stomach, feeling alternately hot and cold, daydreaming about the places you&#8217;ll go, the things you&#8217;ll do. No, it wasn&#8217;t your first date, but rather, the last technology you looked at and fell in love with. And, odds are likely, just like that first date, your breakup with that technology was harsh and bitter.</p>
<p>I&#8217;m going to talk about how that love affair manifests, how you manage it, and how you move past it into a wonderful relationship that will hopefully last many years, bring in revenue, and perhaps even change the world.</p>
<p><span id="more-81"></span></p>
<p>What do I mean by &#8220;technology&#8221; here? It might mean the latest programming language hotness or it might mean the latest thing in biofuels or in carbon sequestration. It could mean the latest gadget for helping you build a <a title="MAKEblog has the most awesome projects. No, really - this link is for a Twitter-enabled flowerpot. Why are you looking at me like that?" href="http://blog.makezine.com/archive/2008/02/how_to_make_plants_talk_t.html">Twitter-enabled flowerpot</a>. Technology, as a functional definition, can be said to be the use of knowledge to interact with our environment &#8211; both our physical environment and our social environment. How can you not fall in love with something that is so fundamental?</p>
<p>The problem comes when we expect everything from some bit of technology. You find it and it looks cool. Novel. You can do things with it that you&#8217;ve never done before. So you start using it and soon you want to use it to do some other things too. Things that are important, but maybe things that the technology really wasn&#8217;t supposed to do. Like using the butt-end of a screwdriver to pound in a nail. Or trying to write a fast Fourier transform in pure Java. You can probably think of your own examples.</p>
<p>The main thing that I do at my job is technology development. We see the seeds of a new technology &#8211; sometimes they&#8217;re at the &#8220;little black speck in a paper envelope&#8221; stage. Sometimes they&#8217;re at the &#8220;tiny sprout&#8221; stage or even at the &#8220;seedling ready to transplant&#8221; stage. We either develop the technology ourselves or partner with the people who are currently developing it, when we think there is a good fit. We take it, grow it until its ready to bear fruit and then commercialize it. And sometimes, we see a technology that sets our hearts pounding. Our pupils dilate, our palms get sweaty &#8211; we fall in love. And that love is a beautiful thing, because it means that the technology is likely to be useful and that there is going to be an internal champion for it.</p>
<p>The problem comes a little ways into the relationship. Sure, your new love is a fun to take into the lab and gives you that sizzle when you&#8217;re down and dirty with it. You want to solve <em>every</em> problem with it. It&#8217;s a sexy beast! But, after a few months with it, your new love&#8217;s moved into your apartment and you&#8217;d really like for him to &#8211; ya know, pay some rent? Plus, he drips on the toilet seat occasionally and leaves his dirty dishes all over the place. But still, you can&#8217;t let him go because, well&#8230;. he&#8217;s just so <em>good</em>!</p>
<p>At some point, you have to make a decision, just like you do with every relationship. Maybe it was just a fling &#8211; you learned something from it and had a good time doing it, but it&#8217;s just not for you. Or maybe this one is worth keeping. Sure, he&#8217;s rough around the edges, but a little time and effort and he&#8217;ll be something to take home to Mama. Or at least to your C-office.</p>
<p>What makes the difference between the one you kick out of bed and the one you go steady with is how honest you are with yourself when you&#8217;re learning about the technology. If you don&#8217;t quickly learn what the limitations of the new technology are, your new love is bound to disappoint. And as thorough as you might be up front about the technical limitations, you&#8217;re going to have a second round of limitations that come up each time you try to take that technology to a new market. It&#8217;s just like taking that new girl you hooked up with a few months ago to an office party and watching her get hammered and puke into the ficus. Quickly, you learn that while she&#8217;s an excellent choice for the &#8220;wild night on the town&#8221; market, she&#8217;s perhaps not quite the one for the &#8220;impress your clients&#8221; market.</p>
<p>One way we keep track of our current thinking about a technology is with a chart like this:</p>
<p style="text-align: center;"><a href="http://brentn.motd.org/wordpress/wp-content/uploads/2009/03/portfolio-bubble-chart-med.png"><img class="size-full wp-image-93 aligncenter" title="Click for a larger version" src="http://brentn.motd.org/wordpress/wp-content/uploads/2009/03/portfolio-bubble-chart-tn.png" alt="portfolio-bubble-chart-tn" width="265" height="264" /></a></p>
<p>This sort of bubble chart keeps track of where the technology falls in your portfolio in terms of strategic fit, development stage, and expected financial return. The size of the bubble indicates the financial return, typically either by &#8220;best N years&#8221; performance or &#8220;N years post launch&#8221; performance. The chart above shows some typical positions in a portfolio. You tend to want to have a decent scatter over the chart, but ultimately, if you&#8217;re a technology-driven company, you don&#8217;t want to have a lot of things sitting in the lower left hand corner. That means your putting a lot of resources into things that are farther out and will ultimately bring you no new revenue.</p>
<p>During the course of a love affair with a particular technology, you will sometimes find that its trajectory across the chart will look something like this:</p>
<p style="text-align: center;"><a href="http://brentn.motd.org/wordpress/wp-content/uploads/2009/03/bubble-chart-med.png"><img class="size-full wp-image-91 aligncenter" title="Click for a larger version" src="http://brentn.motd.org/wordpress/wp-content/uploads/2009/03/bubble-chart-tn.png" alt="bubble-chart-tn" width="261" height="255" /></a></p>
<p>This happens a lot more frequently than you might suspect. By the time people take a long hard look at what they&#8217;ve invited into their bed &#8230; lab, that is, they&#8217;ve realized that the technology just isn&#8217;t as shiny as it used to be. Back when things were good, you dumped a lot of resources into it. Lots of fancy dinners, flowers, jewelry. You put time and effort, maybe even a sizable fraction of your available development staff, into making this technology go. And for what?</p>
<p>Some of this is inevitable. You&#8217;re never going to know <em>a priori</em> what a technology&#8217;s domain of applicability is. And if you spend too much time trying to map that out oh-so-carefully before you start, you&#8217;ll never bring anything to market. Further, your initial estimates are just that. You&#8217;re going to overestimate its financial impact &#8211; except in those rare cases where you&#8217;ve underestimated it. You&#8217;re going to completely misjudge how close to commercialization the technology is. But ultimately, the goal is to move past the love affair into a stable relationship, where there is a clear path from technology to product.</p>
<p>The key to managing this transition is flexibility. Once you&#8217;ve made a decision to try the thing out, you must constantly be looking for the mismatches between your technology and the problems you&#8217;re looking to solve with it. At the same time, you need to be flexible enough to realize that while the new technology may not solve the particular problem you&#8217;d set in front of it, there may be a completely different problem that it is particularly adept at solving.</p>
<p>There&#8217;s a lot left unsaid here about technology development: commercialization strategies, product migration maps, technology adjacencies, market adjacencies. I&#8217;m not going to talk about those here. They&#8217;re important and you should be thinking about them, but they don&#8217;t help you deal with the emotions behind finding a new technology, rubbing the shiny off of it, and dealing with the commercialization endgame.</p>
<p>Do you have to be in a research and development group to follow this advice? Not at all. The advice holds for anyone who is prone to love affairs with technology. The specifics of methods and desired outcomes will change. Some people will try <a title="Rails looks like the sexiest web app framework since WebObjects, truly." href="http://rubyonrails.org/">Ruby on Rails</a> and ultimately find that sleek hottie too much for them, returning to the stable, quiet hippie in <a title="You know, I've never gotten used to indentation being used to define code blocks" href="http://www.djangoproject.com/">Django</a>. Some folks will be looking for a greener energy source to put their activism into, take that one look at <a title="Clean coal, of course, is mined with clean mountain-top removal. &quot;See? Nothing left of it! Don't look in the streams, by the way...&quot;" href="http://www.slate.com/id/2201661/">Clean Coal</a>, realize that she&#8217;s just a two-bit whore and pass on to something that they know they can support while keeping their self-respect. At the end of the day, everyone will fall in love with a technology at least once. The trick is to be honest enough to know when its not the technology you&#8217;re seeking and flexible enough to let it solve the problems at which it is best.</p>
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		<title>BTU vs. BTU</title>
		<link>http://brentn.freeshell.org/blog/2009/01/20/btu-vs-btu/</link>
		<comments>http://brentn.freeshell.org/blog/2009/01/20/btu-vs-btu/#comments</comments>
		<pubDate>Tue, 20 Jan 2009 23:44:48 +0000</pubDate>
		<dc:creator>brentn</dc:creator>
				<category><![CDATA[Science]]></category>
		<category><![CDATA[biofuel]]></category>
		<category><![CDATA[ethanol]]></category>
		<category><![CDATA[green]]></category>

		<guid isPermaLink="false">http://brentn.freeshell.org/blog/?p=69</guid>
		<description><![CDATA[Robert Rapier at the R-squared Energy Blog has written a very good analysis of how ethanol may be more efficient a transport fuel than gasoline, despite the fact that ethanol contains fewer BTUs per gallon than gasoline. The upshot of it is that because of ethanol&#8217;s incredibly high octane rating (over 100!), it is possible [...]]]></description>
			<content:encoded><![CDATA[<p>Robert Rapier at the R-squared Energy Blog has <a href="http://i-r-squared.blogspot.com/2009/01/all-btus-are-not-created-equally.html">written a very good analysis</a> of how ethanol may be more efficient a transport fuel than gasoline, despite the fact that ethanol contains fewer BTUs per gallon than gasoline. The upshot of it is that because of ethanol&#8217;s incredibly high octane rating (over 100!), it is possible to run an engine on ethanol at a much higher compression ratio than one could with gasoline. This would allow you to extract more work from the ethanol than can be extracted from the gasoline.</p>
<p>(note: Robert works for <a href="http://www.titanwood.com/">Accoya</a>, one of the most interesting green materials companies out there. I currently have a sample of their product and if I order from them for a project I&#8217;m working on, I&#8217;ll blog about it here.)</p>
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		<title>Science and medicine</title>
		<link>http://brentn.freeshell.org/blog/2009/01/01/science-and-medicine/</link>
		<comments>http://brentn.freeshell.org/blog/2009/01/01/science-and-medicine/#comments</comments>
		<pubDate>Thu, 01 Jan 2009 14:47:46 +0000</pubDate>
		<dc:creator>brentn</dc:creator>
				<category><![CDATA[Science]]></category>
		<category><![CDATA[rationality]]></category>

		<guid isPermaLink="false">http://brentn.freeshell.org/blog/2009/01/01/science-and-medicine/</guid>
		<description><![CDATA[Some time ago, at the suggestion of my good friend, Daniel Hornbaker, I read an interesting but poorly-argued book by Steve Salerno that detailed the fraudulence and predatory practices of the 8G$ self-help industry. Recently, Salerno published an article in the Wall Street Journal that discussed some of the fraudulent activities in the complementary and [...]]]></description>
			<content:encoded><![CDATA[<p>Some time ago, at the suggestion of my good friend, Daniel Hornbaker, I read an interesting but poorly-argued book by Steve Salerno that detailed the fraudulence and predatory practices of the 8G$ self-help industry. Recently, <a href="http://online.wsj.com/article/SB123024234651134037.html">Salerno published an article</a> in the Wall Street Journal that discussed some of the fraudulent activities in the complementary and alternative medicine (CAM) field. The disturbing part of the article for me was that despite continual failures to show any efficacy of CAM treatments, the NCCAM, a federally-funded part of the National Institutes of Health, is still being funded.</p>
<p>While I&#8217;m very interested in scientific investigations of the traditional pharmacopia, such as what the <a href="http://www.bentcreekinstitute.org">Bent Creek Institute</a> is doing here in town &#8211; i.e. lots of extractions and chromatography &#8211; I&#8217;m concerned that mainstream emphasis on unscientific treatments will lead to a lot more deaths like <a href="http://scienceblogs.com/insolence/2008/11/when_homeopaths_kill.php">this one</a>.</p>
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		<title>Investment in R&amp;D for sustainable technology</title>
		<link>http://brentn.freeshell.org/blog/2008/11/23/investment-in-rd-for-sustainable-technology/</link>
		<comments>http://brentn.freeshell.org/blog/2008/11/23/investment-in-rd-for-sustainable-technology/#comments</comments>
		<pubDate>Mon, 24 Nov 2008 02:04:55 +0000</pubDate>
		<dc:creator>brentn</dc:creator>
				<category><![CDATA[Books]]></category>
		<category><![CDATA[Science]]></category>
		<category><![CDATA[green]]></category>
		<category><![CDATA[worldchanging]]></category>

		<guid isPermaLink="false">http://brentn.freeshell.org/blog/2008/11/23/investment-in-rd-for-sustainable-technology/</guid>
		<description><![CDATA[I just finished Common Wealth, by Jeffrey Sachs. The book is a fairly dry layout of why we aren&#8217;t meeting the UN&#8217;s Millennium Development Goals and what the consequences of that failure may be. I can&#8217;t recommend the book to the casual reader, because of its incredible denseness, but it does contain a fair amount [...]]]></description>
			<content:encoded><![CDATA[<p>I just finished <a href="http://www.amazon.com/Common-Wealth-Economics-Crowded-Planet/dp/1433233339%3FSubscriptionId%3D0PZ7TM66EXQCXFVTMTR2%26tag%3Dadriaantijsse-20%26linkCode%3Dxm2%26camp%3D2025%26creative%3D165953%26creativeASIN%3D1433233339">Common Wealth, by Jeffrey Sachs</a>. The book is a fairly dry layout of why we aren&#8217;t meeting the UN&#8217;s <a href="http://en.wikipedia.org/wiki/Millennium_Development_Goals">Millennium Development Goals</a> and what the consequences of that failure may be. I can&#8217;t recommend the book to the casual reader, because of its incredible denseness, but it does contain a fair amount of useful data for those of us who are thinking in the <a href="http://viridiandesign.org">Bright Green</a> mode.</p>
<p>One tidbit that I found interesting was Sachs&#8217; estimation of the required investment in research and development in sustainable technology in order to address the issues in climate change, water and food security, disease, et al. that the book covered. This required investment was set at 0.2% of GNP of the developed world. By his calculations, which were likely made in 2007, this amount is equal to 70 billion dollars. While his estimation methodology was unfortunately not clearly disclosed, lets run with it for the time being.</p>
<p>By comparison, the 2007 NSF budget was 5.9 G$ (source: <a href="http://nsf.gov">NSF.gov</a>), the NIH budget was 29 G$ (source: <a href="http://www.nih.gov/about/almanac/appropriations/part2.htm">NIH.gov</a>, and the Department of Defense research budget was 72 G$ (source: <a href="http://www.defenselink.mil/comptroller/defbudget/fy2007/fy2007_summary_tables_whole.pdf">Defenselink</a>). Exclusive of other smaller research programs, such as the Department of Energy research programs and NASA, this represents around 107 G$ in funded research. By comparison, the 2007 cost of the Iraq War (specifically excluding Afghanistan and other &#8220;War on Terror&#8221; expenditures) was 123 G$ (source: <a href="http://www.cbo.gov/doc.cfm?index=8690&amp;type=0">CBO</a>)</p>
<p>The implication of these numbers is that it appears to be quite feasible to fund the required research and development in sustainable technology, perhaps even unilaterally. Further, investing that 70 G$ above and beyond current research funding would at least partially address the &#8220;green jobs&#8221; development that President-elect Obama has been advocating. While some portion of this money would go to academic grants, some non-trivial portion of the funding should be made available in a SBIR/STTR program. Additionally, some technology-driven small business development funds, something like an angel investment fund for sustainable technology, would encourage green job growth while meeting these sustainable technology R&amp;D goals.</p>
<p>It also seems reasonable that such an initiative would incentivize growth in the science and engineering fields. Despite a lot of ado about the need to train more scientists and engineers, many technical fields are and have been producing a glut of students with advanced degrees (as <a href="http://www.washingtonpost.com/wp-dyn/articles/A38006-2004May18.html">Daniel Greenberg</a> and various industry publications, such as Physics Today and C&amp;E News, have pointed out.) It also goes without saying that once a technical professional transitions from science and engineering to business or law, they do not return &#8211; the disparity in pay scales is generally insurmountable, at least in my experience. Driving the demand for technical professionals with these R&amp;D incentives could absorb at least part of this glut, preventing the loss of the most talented individuals from the technical fields.</p>
<p>Above all, the goal of this funding is worthwhile: many of the challenges facing the world have solutions that are either in whole or in part technological. While I am always skeptical of throwing money at problems, I find a world of difference between things like funding direct food aid to developing countries and funding research in drylands agriculture and permaculture in order to improve cropland yields while reversing soil degradation. The former is simply spreading the wealth while the latter so very clearly creating new wealth for the entire world. When these Millennium goals are met, political scientists and economists argue that conflicts over scarce resources in the developing world will dwindle. It seems reasonable , then, that the best investment in foreign aid and development should start here. Hopefully, President-elect Obama&#8217;s advisors will encourage him to champion this opportunity to make such an investment in sustainable technology.</p>
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		<title>Genius Grants</title>
		<link>http://brentn.freeshell.org/blog/2008/10/27/genius-grants/</link>
		<comments>http://brentn.freeshell.org/blog/2008/10/27/genius-grants/#comments</comments>
		<pubDate>Mon, 27 Oct 2008 23:52:40 +0000</pubDate>
		<dc:creator>brentn</dc:creator>
				<category><![CDATA[Science]]></category>
		<category><![CDATA[charity]]></category>
		<category><![CDATA[food]]></category>
		<category><![CDATA[garden]]></category>
		<category><![CDATA[green]]></category>

		<guid isPermaLink="false">http://brentn.freeshell.org/blog/2008/10/27/genius-grants/</guid>
		<description><![CDATA[I make it a point to read up on each year&#8217;s MacArthur Fellows. These MacArthur &#8220;Genius Grants&#8221; are unlike Nobel Prizes in that they are more often awarded on the strength of what the recipient will accomplish in the future than on the strength of what the recipient did years ago. More importantly, I&#8217;ve found [...]]]></description>
			<content:encoded><![CDATA[<p>I make it a point to read up on each year&#8217;s MacArthur Fellows. These MacArthur &#8220;Genius Grants&#8221; are unlike Nobel Prizes in that they are more often awarded on the strength of what the recipient will accomplish in the future than on the strength of what the recipient did years ago. More importantly, I&#8217;ve found at least one Fellow every year whose work has been so inspiring to me that I&#8217;ve continued to follow it over the years. The first of these was Dr. Angela Belcher, a professor of Materials Science at MIT. I&#8217;ve also been pleased when I see folks whose work I&#8217;ve admired recieve the award, such as Saul Griffith, the founder of Squid Labs and David Macauley, the incredible illustrator of &#8220;The Way Things Work.&#8221;</p>
<p>This year, one of the most inspiring recipients of the MacArthur Fellowship is an agriculturalist named Will Allen. His non-profit, Growing Power, maintains an urban farm in Milwaukee, providing fresh vegetables to the residents of the distressed inner city there. Regular readers here will note that I have a strong interest in urban agriculture and small-lot permaculture, so it is especially rewarding to see the MacArthur Foundation take interest in the kind of project that Will Allen is leading.</p>
<p>The New York Times <a href="http://www.nytimes.com/2008/10/01/dining/01genius.html?_r=2&amp;ei=5070&amp;emc=eta1&amp;oref=slogin&amp;oref=slogin">published a great article</a> about a month back on Will Allen and Growing Power and MAKE magazine has the <a href="http://blog.makezine.com/archive/2008/10/ingenious_urban_farming.html?CMP=OTC-0D6B48984890">video of an interview</a> with him.</p>
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